The Matcha Pop-Up Blueprint

Everything you need to go from “I want to start a pop-up” to confidently serving your first customers.

Starting a matcha business can feel overwhelming. What equipment do you need? What matcha should you buy? How do you price your drinks? What should you put on your menu? How do you find events and actually make money?

I created this guide to give you the exact roadmap I wish I had when I started.

The Matcha Pop-Up Blueprint is your A–Z guide to building a profitable, professional matcha pop-up without wasting money, guessing your way through it, or trying to piece everything together from TikTok and Google.

Inside, you'll get:

✓ Matcha 101 — understand matcha grades, quality, sourcing, storage, caffeine, ratios, and the techniques you need to make consistently good matcha

✓ My exact matcha recipes + ratios — including my best selling menu recipes, signature drinks, cold foams, syrups, and seasonal drink recipes

✓ Ingredient + material checklists — everything you'll need to get started, from equipment and serving supplies to ingredients and booth essentials

✓ My recommended products + shopping links — see the products and supplies I actually use so you don't have to spend hours figuring out what to buy

✓ Pricing + profit guidance — learn how to price your drinks, think about your costs, and build a menu that actually makes sense for a profitable pop-up

✓ Menu-building guidance — learn how to create a simple, elevated menu that's easy to execute while still giving customers the drinks they want

✓ Marketing strategy for a pop-up business — how to use Instagram, content, collaborations, and local marketing to turn followers into actual customers

✓ How to pitch and land events — guidance for reaching out to businesses, markets, and private-event clients

✓ Permits + paperwork to look into — a plain-English starting point for understanding the types of permits, licenses, and requirements you may need to research before operating

✓ Step-by-step pop-up setup guidance — from preparing your supplies to setting up your station and creating a professional customer experience

✓ Seasonal drink inspiration + recipes — so you can keep your menu fresh and give customers a reason to come back

✓ Reference videos — helpful videos to visually walk you through techniques, recipes, and processes

✓ Real-world lessons from building Green Whisk Matcha — what I've learned through actually running a mobile matcha business, including the things I wish someone had told me from the beginning

This is for you if...

♡ You've been dreaming about starting a pop-up but don't know where to start

♡ You want to turn something you love into a real income stream

♡ You want a step-by-step roadmap instead of figuring everything out on your own

♡ You want to start small without spending thousands of dollars upfront

♡ You want to learn from someone who has actually built and operated a successful beverage pop-up

You don't need to have everything figured out before you start. You just need the right roadmap.

The Matcha Pop-Up Blueprint gives you the roadmap. 🤍